New Year and New Adventures !

Happy New Year 2015 to all !

I have been very quiet in my blog, sorry about that. I promise I will be posting more often to share with you my new adventures with my work and new designs for this year.

As some of you may know, I had a health problem in 2013 that forced me to stop creating jewelry for almost a year. It was a difficult journey because I enjoy creating something almost every day, but I also felt I needed this break to recover and get better.

Before I got sick I had so many plans, one of them was to do a bigger show outside Texas. One of the shows I wanted to be was the prestigious ACC (American Craft Council) in Baltimore. I knew it was not easy to be there but I never lost hope that one day it will happen.

I am more than happy to share with you that I was selected to be one of the invited artists by SNAG to attend ACC Baltimore this year in February. I am thankful to be part of the group of artists selected by SNAG and can not wait to be there next month!

ACC launched a Charm Collection program last year and I decided to participate too. I created 4 charms that I will be selling individually, in a bangle, a brooch and a necklace. You will have lots of options to choose from!

Charm Collection 2015
©Lorena Angulo
ACC Baltimore

I am going to be BUSY this month for sure!! I have to finish putting all the details for my booth display and producing lots of jewelry to bring to the show.

I am also preparing for Fiesta Arts Fair in April at Southwest School of Art in San Antonio, Texas. I was fortunate to be accepted last year for the first time and I will be doing it again this year, hope I will see you there!!

Getting ready for Fiesta Arts Fair in April

I have been working on new pieces for my first show of the year. I am very happy to finally be able to show my work at Fiesta Arts Fair in San Antonio, Texas.
Fiesta Arts Fair is located in the beautiful historic Ursuline Campus of The Southwest School of Art .The event takes place during the Fiesta celebration in the city every year during April.
Fiesta Arts Fair showcases the work of more than 100 artists from all over the US and this year I am glad I will part of these wonderful group of artists.

I hope you can come and visit my booth and see all the work from the other artists! The show will take place in April 19 and 20, 2014.

©2014 Lorena Angulo

©2014 Lorena Angulo

©2014 Lorena Angulo

©2014 Lorena Angulo

©2014 Lorena Angulo

Art Clay Scotland Jewellery Studio

I am very happy and honored to be one of the artists invited to exhibit my work at the beautiful Art Clay Scotland Jewellery Studio.
Emma Baird, who is an incredible artist, invited me to be part of her gallery.
The opening night will be on February 25 from 6 to 8 pm at Art Clay Scotland Jewellery Studio.

These are some of my pieces you can see there.

Sharing some tips for a good display in your booth

To capture the attention of the people to come to your table or booth, it is very important to display banners or images of some of your pieces in the walls of your booth. They have to be big enough for people to see them from far away. It is important to make banners or posters with one piece or a small set of pieces per poster or banners. Do not over fill the banners with lots of pieces because it will be overwhelming and they will not bring people to your booth. Try to avoid adding your name in the banners because when you have to apply for some juried shows, they cannot see your name in the booth shot you will be sending in your application. It is better to make a single banner with your name and take it out of the picture when you submit for art show.

Keep your jewelry displays neutral and very clean looking, we want the jewelry to be the star and not the displays.

One of the most important things to have in your table or booth is a mirror or mirrors. You need to have something that is big enough for a client to see themselves from the chest up. Buying jewelry is a first love thing and if you have the space where they can see how the jewelry will look on them, you will be very close to closing a sale than if you did not have a mirror.The mirror(s) need to be very simple and heavy enough for them not to fall down in case you are in a show outdoors and it is very windy. Remember you are selling your jewelry, not the mirror; this is why you have to get a simple and not decorated mirror. I used to have two beautiful mirrors at the beginning but after the 10th person making comments about them and wanting to know where did I get them, I got the message and they where gone on my next show. ;o) 


Lighting is very important to be able to display and show your jewelry. If you have access to electricity in your shows you have to think in bringing good lighting for jewelry. This is going to make your jewelry pop-up and showed the details much better. Be careful to not blind your customers with the lights, check the displays and be sure the lighting is correct. 


You must present your jewelry to your clients when they buy your work in the best possible way you can. Spending money in buying good jewelry boxes is totally worth it and there are lots of options to buy boxes that are cheaper but look very expensive. You created your work with love and you must give it away in the same way. You have to show respect for your craft and your client. Make the boxes more personal by adding your name or logo on the top and if it is possible, write a small bio for the inside. They love to have more information about the artist who made the piece. 

And last but not least,SMILE and have a GOOD attitude. You are representing your work and no matter how tired you are, if the show is not very good, if you are not selling a lot; you always have to keep you beautiful smile and be nice and friendly to everyone. Your attitude is an important factor in how much you can sell and if the customers will be remembering you. Please, do not eat in front of the customers and stay sitting in a chair. You have to have direct eye contact with your customers and sitting in a chair is not going to make that possible. You also have to dress nicely. I have seen a lot of incredible artists who do not take care on how they look and that is not going to give a nice impression to your future clients. 


Here you have some links where you can find banners and jewelry boxes.
I get my jewelry boxes at NOBLE.
I got my banners at FEDEX and VISTAPRINT. (I found out after I ordered my first banners in Fedex that VistaPrint has the same quality and they are cheaper.)


Love, 

Lorena Angulo



Pin It