To capture the attention of the people to come to your table or booth, it is very important to display banners or images of some of your pieces in the walls of your booth. They have to be big enough for people to see them from far away. It is important to make banners or posters with one piece or a small set of pieces per poster or banners. Do not over fill the banners with lots of pieces because it will be overwhelming and they will not bring people to your booth. Try to avoid adding your name in the banners because when you have to apply for some juried shows, they cannot see your name in the booth shot you will be sending in your application. It is better to make a single banner with your name and take it out of the picture when you submit for art show.
Keep your jewelry displays neutral and very clean looking, we want the jewelry to be the star and not the displays.
One of the most important things to have in your table or booth is a mirror or mirrors. You need to have something that is big enough for a client to see themselves from the chest up. Buying jewelry is a first love thing and if you have the space where they can see how the jewelry will look on them, you will be very close to closing a sale than if you did not have a mirror.The mirror(s) need to be very simple and heavy enough for them not to fall down in case you are in a show outdoors and it is very windy. Remember you are selling your jewelry, not the mirror; this is why you have to get a simple and not decorated mirror. I used to have two beautiful mirrors at the beginning but after the 10th person making comments about them and wanting to know where did I get them, I got the message and they where gone on my next show. ;o)
Lighting is very important to be able to display and show your jewelry. If you have access to electricity in your shows you have to think in bringing good lighting for jewelry. This is going to make your jewelry pop-up and showed the details much better. Be careful to not blind your customers with the lights, check the displays and be sure the lighting is correct.
You must present your jewelry to your clients when they buy your work in the best possible way you can. Spending money in buying good jewelry boxes is totally worth it and there are lots of options to buy boxes that are cheaper but look very expensive. You created your work with love and you must give it away in the same way. You have to show respect for your craft and your client. Make the boxes more personal by adding your name or logo on the top and if it is possible, write a small bio for the inside. They love to have more information about the artist who made the piece.
And last but not least,SMILE and have a GOOD attitude. You are representing your work and no matter how tired you are, if the show is not very good, if you are not selling a lot; you always have to keep you beautiful smile and be nice and friendly to everyone. Your attitude is an important factor in how much you can sell and if the customers will be remembering you. Please, do not eat in front of the customers and stay sitting in a chair. You have to have direct eye contact with your customers and sitting in a chair is not going to make that possible. You also have to dress nicely. I have seen a lot of incredible artists who do not take care on how they look and that is not going to give a nice impression to your future clients.
Here you have some links where you can find banners and jewelry boxes.
I get my jewelry boxes at NOBLE.
I got my banners at FEDEX and VISTAPRINT. (I found out after I ordered my first banners in Fedex that VistaPrint has the same quality and they are cheaper.)